Download Marketing Channels - Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary
Dear visitor, you went to the site as unregistered user. We encourage you to register or enter the site under your name.