31 May
Download Marketing Channels - Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary
Marketing Channels

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Author: Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary
Pages: 624 pages
Format: PDF
Size: 21.26 Mb
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