28
March
Comparative Politics: A Global Introduction - Michael J. SodaroComparative Politics: A Global Introduction presents a uniquely comprehensive approach to the study of politics in a variety of countries. Part I surveys the core topics of comparative politics and equips students with the concepts and analytical methods they need to understand the complexities of today’s political world. Part I enhances critical thinking skills by explaining in a step-by-step fashion how the basic techniques of the scientific method, such as qualitative hypothesis testing, can be used to understand political realities. Part II provides in-depth studies of many major countries,
28
March
Marketing Research: An Applied Orientation - Naresh K Malhotra, SPSS SPSS"Marketing Research: An Applied Orientation "takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. Introduction to Marketing Research; Defining the Marketing Research Problem and Developing an Approach; Research Design; Exploratory Research Design: Secondary Data; Exploratory Research Design: Qualitative Research; Descriptive Research design: Survey and Observation; Causal Research Design: Experimentation; Measurement and Scaling: Fundamentals and Comparative Scaling; Measurement and Scaling: