02
December
Marketer's Toolkit: The 10 Strategies You Need To Succeed - Harvard Business School Press, Harvard Business School PressEffective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable
02
December
Glimmer: How Design Can Transform Your Life, and Maybe Even the World - Warren Berger, Bruce MauRead Warren Berger's posts on the Penguin Blog. The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think—and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action—addressing business, social, and personal challenges and improving the way we think, work, and live. Glimmer takes readers on a journey through
02
December
The Obama Presidency: Appraisals and Prospects - Bert A. Rockman, Andrew Rudalevige, Lady Colin CampbellIn the latest volume in this classic series, Rockman, Rudalevige, and Campbell once again bring together top-notch scholars, this time to take a comprehensive look at the first two years of Barack Obama's presidency. Assessing Obama's political strategy, as well as his administration's successes and setbacks, chapter authors critically examine a presidency marked by continued partisanship, major policy battles, and continued global turmoil.
02
December
Time Planet Earth: An Illustrated History - Time-Life BooksThe third planet from the sun is mankind's home - but how well do you know it? Its molten core, for instance, is hotter than the surface of the sun. Now, Time presents an unrivalled portrait of Planet Earth: it's violent history, its vast oceans, its constantly changing geology, its life-sheltering atmosphere.