05
September
Experiment!: Website Conversion Rate Optimization with A/B and Multivariate Testing - Colin McFarlandTesting is a surefire way to dramatically improve your website's conversion rate and increase revenue. When you run experiments with changes to design or content, you'll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers' behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to
05
September
Historica: 1000 Years of Our Lives and Times - Geoffrey WawroHistorica shows the evolution of people's lives over the last thousand years, & shows how dramatically the world has changed. In the year 1000 most people lived in rural areas, cities were small & grew around cathedrals or fortresses or castles; transportation was by horse & cart; breakfast for most people was a small meal of bread & cheese at sunrise; most people were illiterate; education was usually only for wealthy boys & was conducted by the church (in natural history, 1,000 years ago you may have been taught that hyenas can change their sex at will, & that the only
05
September
Social Psychology with Mypsychlab and Pearson Etext - Robert A. Baron, Nyla R. Branscombe, Donn R. ByrneThis package contains the following components: -0205669093: MyPsychLab with Pearson eText -0205581498: Social Psychology
05
September
Freedom in America - William Ker MuirExploring the words and ideas of such thinkers as Madison, Jefferson, Hamilton, and Tocqueville, Muir discusses the nature and limits of three types of power coercive, reciprocal, and moral and then uses this framework to explain how American political institutions work. Muir's meditation on power and personal freedom is a gateway for readers to take their study of politics to the next level. His inductive style, engaging readers with well-chosen and masterfully written stories, lets him draw out and distill key lessons without being preachy.