15
October
Advertising: Principles & Practice - William D. Wells, John Burnett, Sandra E. MoriartyThis best-selling book gives an introduction to both the theory and practice of advertising.Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
15
October
Essentials of the Living World - George B. Johnson, Jonathan B. LososThis title features a straightforward, clear writing style and a wide variety of media assets to enhance the content of the textbook.
15
October
Shimmering Literacies: Popular Culture & Reading & Writing Online - Bronwyn T. WilliamsThis book examines the powerful role of popular culture in the daily online literacy practices of young people. Whether as subject matter, discourse, or through rhetorical patterns, popular culture dominates both the form and the content of online reading and writing. In order to understand not only how but why online technologies have changed literacy and popular culture practices, this book looks at online participatory popular culture from MySpace and Facebook pages to fan forums to fan fiction. Interviews and observations reveal the skills and practices students develop, as they sit
15
October
SELL (with Review Cards and Premium Web Site Printed Access Card) - Thomas N. Ingram, Raymond W. LaForge, Michael R. Williams, Ramon A. Avila, Charles H. Schwepker Jr.Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, SELL is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.
15
October
Policing In America - Larry K. Gaines, Victor E. KappelerThis comprehensive text provides an overview of law enforcement topics, integrating major empirical findings and theory-based research findings in the field with a thorough analysis of contemporary policing problems. The issues-oriented discussion focuses on critical concerns facing American police, including personnel systems, organization and management, operations, discretion, use of force, culture and behavior, ethics and deviance, civil liability and police-community relations. A critical assessment of police history and the role politics played in the development of American police
15
October
A Practical Guide to Needs Assessment (Essential Knowledge Resource) - Kavita Gupta, Catherine M. Sleezer, Darlene Russ-EftThis thoroughly revised edition of the best-selling resource A Practical Guide to Needs Assessment offers a practical and comprehensive guide for practitioners who are responsible for Introducing a training program Creating adult education programs Assessing the development needs of a workforce Improving individual, group, organization or interorganizational performance in the workplace Implementing community, national, or international development interventions Designed as a resource for practitioners, this book is filled with how-to information, tips, and case studies. It
15
October
Logic and Contemporary Rhetoric: The Use of Reason in Everyday Life - Howard KahaneThis text introduces students to good reasoning by using current examples from television, newspapers, magazines, advertisements and political institutions, with the aim of bringing the concepts alive for students and putting them into a context that they will retain and use.
15
October
Introduction to the Thermodynamics of Materials, Fifth Edition - David R. GaskellOffers an introduction to the thermodynamic behavior of materials systems. Written as a basic text for advanced undergraduates and first year graduate students in metallurgy, metallurgical engineering, ceramics, or materials science, this book presents the underlying thermodynamic principles of materials and their plethora of applications.
15
October
Random House Japanese-English English-Japanese Dictionary - Seigo NakaoThis dictionary is designed for non-native speakers of Japanese, perfect for business people and students. There are over 50,000 entries, including the most common meanings. Japanese terms are shown in romanized Japanese and standard Japanese characters. The romanized entries are listed in alphabetical order, so no knowledge of Japanese is required.